Campaign Evaluation

The evaluation of a client’s PR campaign is based upon measurements that are set against specific objectives. Cobalt Blue will:

• Carry out research to profile target audiences, test messages and evaluate response
• Monitor press coverage based on pre-agreed key target media
• Develop journalist relationships
• Develop a set of messages for use in all media communications
• Analyse competitors and their messaging through media coverage
• Measure web site hits
• Identify and record marketing sources that have generated a call from a prospective customer
• Consider On-line/wireless media, such as blogs, podcasting, really simple syndication (RSS), search engine optimisation (SEO), mobile marketing

Please see PDF for further details.